CivImpact Labs is a behavioral science and technology organization with a civic mission. Since 2014 we have been analyzing the impact of nonprofit and commercial media coverage on important social, economic and political issues. We offer data, insights, innovative tools and resources that allow news and civic organizations to have a real impact on the health of our democracy — to help audiences from any part of the political spectrum become better informed about our civic challenges and more effective participants in the public discourse and political process that will determine our future as a society. And just as importantly, we help media organizations to uncover ways that they can create a stronger and more sustainable financial footing for themselves while carrying out this vital role.
We are currently developing a number of groundbreaking products for media publishers, and producing content for news consumers that is designed for measurable impact. To do this, we combine new technology platforms with behavioral economics and psychology research, data science, and specific insights into individual and group decision-making processes in the civic arena. The tools that result from this process help our clients enhance content, engagement, information value and ultimate impact on diverse audiences and the communities they serve.