About

CivImpact Labs -- For Journalism That Informs Our Democracy

CivImpact Labs is a behavioral science and technology organization with a civic mission.

We analyze the impact of nonprofit and commercial media coverage on important social, economic and political issues.  More importantly, we provide innovative tools and resources that allow news and civic organizations to have a real impact on the health of our democracy — to help audiences from any part of the political spectrum become better informed about our civic challenges and more effective participants in the public discourse and political process that will determine our future as a society.  And we help media organizations to uncover ways that they can create a stronger and more sustainable financial footing for themselves to keep carrying out this vital role.

To do this, our R&D effort combines new technology platforms with behavioral economics and psychology research, data science, and specific insights into individual and group decision-making processes in the civic arena.  The tools that result from this process help our clients enhance content, engagement, information value and ultimate impact on their audience and the communities they serve.

We have a family of groundbreaking products for news and civic organizations currently in development.